The Yale Attitude Change Approach to Persuasion Emphasizes Which of the Following

question 209

Multiple Choice

The Yale Attitude Change approach to persuasion emphasizes which of the following three aspects of persuasion?

• A)the source; the nature of the communication; the nature of the audience
• B)the source; the need for cognition; the implicit attitudes of the audience
• C)the source; the nature of the communication; the route of processing (central/peripheral)
• D)the personality of the audience; the nature of the message; the social status of the speaker

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Definitions:

Purchase

The act of buying goods or services, acquiring property or items in exchange for money.

Place Utility

Refers to the increased value that is added to goods by having them available at a location where they are wanted by consumers.

Product Available

The state of having goods or services ready for sale or distribution to consumers.

Marketing Plan

A comprehensive document that outlines a company's advertising and marketing efforts for the coming period, detailing strategies to reach target markets.