In a Recent Study About How to Promote Energy Conservation

question 107

Multiple Choice

In a recent study about how to promote energy conservation, Nolan and colleagues (2008) found that simply telling people that their neighbors conserve energy was a more effective means of reducing energy consumption than telling them other reasons why they should conserve. Why did this message work the best?

• A) Participants experienced cognitive dissonance.
• B) Participants engaged in counterfactual thinking.
• C) Participants were affected by informational social influence.
• D) Participants were persuaded by fear appeals.

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Definitions:

Canadian Students

Individuals enrolled in educational institutions in Canada, ranging from primary to tertiary levels.

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An account or description of the content of dreams.

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The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, and experiences.

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An American philosopher and psychologist, often referred to as the father of American psychology, known for his work in pragmatism and functional psychology.