During a Drought, Lynne Noticed That All of Her Neighbors

question 31

Multiple Choice

During a drought, Lynne noticed that all of her neighbors had stopped watering their lawns, even though there were no laws against it.Lynne was following a ________ norm when she let her lawn turn brown, too.

• A) descriptive
• B) proscriptive
• C) objective
• D) productive

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Definitions:

Direct-To-Consumer

A business model where companies sell products directly to consumers, bypassing traditional retail channels.

Pharmaceutical Companies

Companies engaged in the research, development, production, and marketing of drugs or medications.

Prescription Drug

Medication that legally requires a medical doctor's prescription to be dispensed.

Personal Selling

refers to a direct form of marketing where sales representatives personally meet with potential customers to pitch a product or service.