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Imelia is going to her favorite restaurant today for lunch. She been there numerous times before and knows where to sit, how to order her favorite meal, and how to behave when the food arrives. Because this fun lunchtime routine is familiar to her, cognitive theorists would say she has developed an internal __________ of what should occur at the restaurant.
Consumer-initiated Practice
Activities or behaviors begun by consumers themselves, often influencing business offerings or marketing strategies.
Landing Page
A standalone web page, created specifically for marketing or advertising campaigns, where visitors arrive after clicking on a link or ad.
Permission Marketing
is a marketing strategy where businesses obtain consent from potential customers before sending them promotional messages or advertisements.
Opt-in Customers
Consumers who have actively chosen to receive marketing communications or promotional materials from a brand or company.
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