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In one study, participants in Group 1 were given a pill and told, "This pill will make you a bit jumpy, will make your palms sweat, and may give you butterflies in the stomach." Participants in Group 2 were given the same pill, but they were told, "This pill may make you a little sleepy." In both cases, the pill was a placebo. All participants were then exposed to electric shocks and were asked to rate how painful each shock had seemed. Given other evidence, we would expect that:
Marketing Objective
A specific, measurable goal that a company aims to achieve through its marketing efforts.
Specific
Distinct or particular to something, not general or vague, often used to describe detailed or focused elements in various contexts.
Measurable
The characteristic of being able to be quantified or assessed through metrics or data.
Realistic
Pertaining to or representing conditions as they actually are; practical and pragmatic in approach or assessment.
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