Examlex
Sylvia belongs to several online card clubs.When she downloaded a recommended bridge game,she unknowingly received a ________,which ultimately damaged the hard drive on her computer.
Fighting Brands
These are lower-priced products launched by companies to compete with generic or store brands and to protect their premium brands' market share without lowering the price of their main products.
Brand Extensions
A marketing strategy where a company uses an existing brand name to launch a new or modified product in a different product category.
Defensive Moves
Strategies employed by companies to protect their market share, revenue, or profitability from competitors.
Mixed Branding
a strategy where a company markets products under several different brands, often catering to different market segments.
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