Bill Is Sitting at His Computer Preparing a New Sales

question 45

Multiple Choice

Bill is sitting at his computer preparing a new sales brochure.The brochure combines high-quality type,graphics,and photographs.What type of software is Bill likely using to create the brochure?

• A)Word processing program
• B)Desktop publishing program
• C)Presentation graphics program
• D)Spreadsheet program

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Definitions:

Billboards

Large outdoor boards used for posting advertising.

Pioneering Product

The first of its kind product introduced to the market, often leading to a new category of goods.

Flighting Schedules

Flighting schedules are advertising strategies that involve alternating periods of heavy advertisements with periods of no advertising, used to optimize impact while controlling costs.

Snowboards

A type of equipment used for snowboarding, consisting of a board to which the rider's feet are attached with bindings, allowing them to slide down snow-covered slopes.