Describe the Circumstances in Which a Company Is More Likely

question 123

Essay

Describe the circumstances in which a company is more likely to emphasize personal selling rather than advertising.

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Definitions:

Mass Market

Refers to the large, undifferentiated market of consumers with a wide range of product needs and preferences, often targeted by companies with products of broad appeal.

Penetration Pricing

A pricing strategy where a product is introduced to the market at a low price to attract customers and gain market share quickly.

Price-sensitive

Referring to consumers whose buying behavior can be significantly influenced by price changes of products or services.

Penetration Pricing

A pricing strategy where a product is introduced to the market at a low price to attract customers away from competitors, with the aim of quickly gaining market share.