Complete the Following Using the Terms Listed

question 79

Multiple Choice

Complete the following using the terms listed.
-_____promotes a good or service whose benefits are not readily apparent or whose purchase decision requires a close analysis of alternatives.

• A)breakeven analysis
• B)promotional mix
• C)Volume objectives
• D)Institutional advertising
• E)discount pricing
• F)Creative selling
• G)Point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)penetration
• K)integrated marketing communications
• L)cooperative advertising
• M)odd pricing

---

Definitions:

Complement

A good or service that is used together with another good or service, increasing demand for one another (e.g., printers and ink cartridges).

Economist Expectation

The forecasts or predictions about economic factors like inflation, growth, or interest rates made by economists.

Quantity Demanded

The specific amount of a good or service that consumers are willing and able to purchase at a particular price.

Economic Profits

Profits calculated by subtracting both the explicit and implicit costs from total revenues, representing the additional value created beyond all opportunity costs.