Complete the Following Using the Terms Listed

question 96

Multiple Choice

Complete the following using the terms listed.
-The use of computer-based technology to evaluate data in a database and identify useful trends is known as _____.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

Understand the concept and implications of the Sapir-Whorf Hypothesis.

Grasp the process of cultural adaptation and provide relevant examples.

Explain cultural diffusion and illustrate with examples.

Define and differentiate between body language, haptics, olfactics, and chronemics.

---

Definitions:

Preferred Stock

A type of equity security that has a priority claim on a company's assets and earnings before common stock, usually with fixed dividends and no voting rights.

Paid-In Capital Excess

The amount of equity a company generates that is above the par value of its shares, often arising from the initial sale of its stock.

Par Value

A nominal value assigned to a security or stock, often used in accounting to represent the standard or face value.

Shares

Represent units of ownership interest in a corporation or financial asset, providing an equitable distribution of any profits, if declared, in the form of dividends.