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Positioning Is an Attempt by Marketers to Establish Unique Places

question 104

True/False

Positioning is an attempt by marketers to establish unique places for their products in the minds of consumers.


Definitions:

Market Demands

The total amount of goods or services that consumers in a specific market are willing and able to buy at a certain price level during a specified period.

Small Businesses

Companies with a small number of employees and relatively low volume of sales, typically privately owned.

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