Define Concept Testing and Focus Groups

question 96

Essay

Define concept testing and focus groups.

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Definitions:

Noncompetition Clause

A provision in a contract that restricts one party from entering into or starting a similar profession or trade in competition against another party.

Legitimate Business Purpose

A reasonable, lawful reason for engaging in a particular business activity or decision.

Uniform Commercial Code

A comprehensive set of laws governing all commercial transactions in the United States, intended to standardize laws across the states.

Unconscionable

A term used to describe an action or a contract clause that is so unjust or overwhelmingly one-sided in favor of one party that it is contrary to good conscience.