Describe the Consumer Markets Segmentations

question 73

Essay

Describe the consumer markets segmentations.

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Definitions:

Social Needs

The essential requirements for individuals to feel accepted, valued, and connected within a community or society.

Incentive Theories

Incentive theories suggest that behavior is motivated by a desire for external rewards or incentives.

Drive Theories

Theories suggesting that behavior is motivated by the desire to reduce internal tension caused by unmet biological needs.

Social Motives

The psychological forces that drive individuals to interact, affiliate, or connect with others.