Complete the Following Using the Terms Listed

question 33

Multiple Choice

Complete the following using the terms listed.
-Marketing researchers use _____ as a quick and inexpensive resource of consumer information.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Contrabands

Illicit or prohibited goods typically smuggled to avoid taxation or import/export restrictions.

Federal Government

The national government of the United States, composed of three branches: legislative, executive, and judicial, to govern the country as a whole.

Four-Day Riot

A specific event characterized by violent disturbances or protests that span four consecutive days. Without more context, it could refer to any number of historical incidents.

Emancipation Proclamation

An executive order issued by President Abraham Lincoln on January 1, 1863, declaring the freedom of all enslaved people in Confederate territory during the American Civil War.