Which of the Following Marketing Decision Areas May Be Subject

question 6

Multiple Choice

Which of the following marketing decision areas may be subject to government regulation and public scrutiny but can be a powerful competitive tool for a business?

• A)Pricing strategy
• B)Distribution strategy
• C)Product strategy
• D)Promotional strategy

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Definitions:

Materials Quantity Variance

A calculation of the difference between actual material usage and expected usage in production, multiplied by the standard cost for each unit.

Materials Price Variance

The difference between the actual cost of materials and the expected cost based on standard prices.

Raw Materials

Basic substances or components that are used in the initial stages of the manufacturing process to produce goods.

Raw Materials Inventory

The stock of unprocessed materials that are used in the manufacturing process to produce finished goods.