Desmond Is Developing Several Different Marketing Strategies Based on Target

question 130

Multiple Choice

Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.

• A)demographics
• B)end-use
• C)psychographics
• D)product

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Definitions:

Health Psychology

A field of psychology that focuses on how psychological, behavioral, and cultural factors contribute to physical health and illness.

Prevention

Actions or measures taken to stop something undesirable, such as disease or accidents, from happening.

Diseases

Medical conditions characterized by abnormal functioning of the body or mind, leading to symptoms, distress, or impairment.

Lead Role

The central or primary character in a play, film, or other performance, typically driving the story's action.