AmazonCom Keeps Track of Goods Its Customers Have Ordered

question 108

Multiple Choice

Amazon.com keeps track of goods its customers have ordered.When a returning customer logs onto Amazon.com,the site creates a list of recommendations based on the customer's purchasing history.Amazon is segmenting the market by

• A)product.
• B)psychographic.
• C)demographics.
• D)end-use.

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Definitions:

Systematic observation

A method of research involving careful and consistent observation of phenomena according to a plan or system.

Child-rearing

The process of supporting and promoting the emotional, physical, social, and intellectual development of a child from infancy to adulthood.

Systematic observation

A method of data collection where researchers observe and systematically record behavior according to a set protocol or code.

Naturalistic observation

A study technique where participants are examined in their usual surroundings with no intervention by the observer.