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Compared to large businesses,which of the following statements regarding small businesses is correct?
Social Forces
The societal factors that influence and shape individuals' behaviors, beliefs, and attitudes, including culture, norms, and social structures.
Marketing Strategy
A long-term plan designed to promote products or services and achieve specific marketing objectives by understanding customer needs and creating a sustainable competitive advantage.
Environmental Force
External factors, such as social, economic, technological, competitive, and regulatory conditions, that influence an organization’s operations and outcomes.
Personalized Marketing
A marketing strategy where promotional messages are tailored to individual consumers based on their preferences and behaviors.
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