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Most of the small businesses today are run by Caucasian males.
Strategic Benefit
Advantage gained from implementing particular tactics or strategies, contributing to the overall goals and success of an organization or individual.
Corporate Social Responsibility
An operational framework for businesses that prioritizes social and environmental issues in their dealings and communications with stakeholders.
Social Media
Digital platforms and technologies that enable users to create, share, or exchange information, ideas, pictures/videos in virtual communities and networks.
PR Potential
The capacity or possibility for developing public relations initiatives to improve an organization's image and relationships with the public.
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