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Which of the following is most likely to be identified as an authentic assessment?
Brand Purpose
The reason a brand exists beyond making a profit, often encapsulating its ideals, contributions to society, and the value it aims to add to customers' lives.
Ethical Challenges
The moral dilemmas and issues that arise in the context of business operations and decisions, impacting stakeholders and society.
Ecotricity
A concept focused on producing electricity from renewable sources with minimal environmental impact, often associated with green energy initiatives.
Normative
Relating to an ideal standard or model, or based on what is considered to be the proper way of doing something.
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