Examlex
Set-up costs are the expenses incurred in the actual ordering of materials and inventory,or in setting up the manufacturing line.
Early Majority
The segment of consumers in the technology adoption lifecycle that adopts a new product just before the average person, usually after seeing evidence that it works from the "early adopters."
Customer Segmentation
The practice of dividing a company's customers into groups that reflect similarity among customers in each group for targeted marketing and sales strategies.
Entrepreneur
An individual who initiates, organizes, and manages a venture to bring a new product or service to the market, often taking on significant financial risks in the hope of profit.
Beachhead Market
An initial target market that a company focuses on penetrating as a point of entry and a foundation for future growth.
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