Reasons for Not Returning to a Web Site Are

question 5

Multiple Choice

Reasons for not returning to a Web site are:

• A)having a phone number when encountering problems.
• B)not having images or description of products / services.
• C)having to check back to view items in the shopping cart.
• D)for security purposes,multiple steps are necessary to get to the check out page.

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Definitions:

Mental Age

A measure of an individual's cognitive ability expressed as the age at which an average individual achieves the same ability.

Analytical Intelligence

The ability to analyze, evaluate, judge, or compare and contrast information, often considered a component of general intelligence.

Creative Intelligence

The ability to use imagination and innovation to solve problems, often linked with the capability to see new perspectives.

Robert Sternberg

An American psychologist known for his work on intelligence, creativity, wisdom, and love, including the development of Sternberg's Triangular Model of Love.