Small Businesses Whose Pricing Decisions Are Greatly Affected by the Costs

question 96

Multiple Choice

Small businesses whose pricing decisions are greatly affected by the costs of shipping merchandise to customers across a wide range of geographic regions frequently employ one of the ________ techniques.

• A)opportunistic pricing
• B)geographic pricing
• C)leader pricing
• D)price lining

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Definitions:

Cash Dividend

A payment made by a corporation to its shareholders, usually as a distribution of profits.

Reverse Stock Split

A corporate action that reduces the number of a company's outstanding shares by combining them into a smaller number of shares.

Stock Price

The cost of purchasing a share of a company in the stock market, which fluctuates based on supply and demand, company performance, and market conditions.

Share Repurchases

A process by which a company buys back its own shares from the market, reducing the amount of outstanding stock.