Examlex
Small businesses can compete with larger rivals with bigger budgets by employing unconventional,low-cost creative techniques known as:
Traditional Way
Established methods or practices that have been passed down over time, often contrasted with more modern or innovative approaches.
Lewin's Model
A three-stage theory of change describing how to initiate, manage, and stabilize the process: unfreezing, changing, and refreezing.
Planned Change
A deliberate effort to improve an organization’s operations or direction through specific interventions, strategies, and processes.
Unfreezing
The phase of Lewin’s planned change process during which a situation is prepared for change.
Q9: Which of the following would be a
Q44: Typically,slow payers represent great risk to many
Q54: If a small business owner receives a
Q65: Which of the following is correct?<br>A)Make it
Q67: One disadvantage of radio as an advertising
Q71: Simply duplicating the practices companies have adopted
Q102: What is relationship marketing? What characterizes each
Q102: The _ ratio is a measure of
Q110: Usually,trade credit from vendors is expensive,and small
Q125: The marketing goal of a small business