Examlex
The product or service offered is the foundation of any marketing-oriented business.
Basic Traits
Fundamental personality characteristics that are thought to be universal and relatively stable over time.
Factor Analytic
A statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors.
Big Five
An approach that defines personality in humans by five primary factors: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Lexical Hypothesis
Traits important for survival and reproduction are embedded in our language, with the most important traits represented by the largest number of words.
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