When the Entrepreneur Describes the Product in Terms of What

question 47

True/False

When the entrepreneur describes the product in terms of what the customer gains through its purchase and use,he/she is describing it in terms of its features.

---

Definitions:

Legitimate Power

The authority or power that is formally granted to a position or individual within an organizational hierarchy, allowing them to influence others.

Referent Power

A form of influence based on the charisma or likability of the leader, leading others to identify with them.

Charisma

A personal attribute that enables an individual to inspire and attract followers through their allure and magnetic personality.

Coercive Power

The capability to force someone to perform a desired action through threats or punishment.