In Franchising,the Reputation of the Franchiser Is Dependent On

question 75

Multiple Choice

In franchising,the reputation of the franchiser is dependent on:

• A)their locations and popularity with the local customer.
• B)the brand name recognition and appeal.
• C)the rate of growth and the number of national outlets.
• D)the quality of the goods and services provided.

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Definitions:

Kitty Genovese

Refers to a case from the 1960s that became a symbol of urban apathy, wrongly cited for years as evidence that numerous neighbors heard her cries for help but did nothing.

Altruism

The selfless concern for the well-being of others, often resulting in actions that benefit others at a personal cost.

Social-Psychology Research

The examination of how the presence of others, whether real, perceived, or suggested, affects individuals' mental processes, emotions, and actions.

Bystanders

Individuals who are present at an event or incident but do not take part.