The Purpose of the ________ Is to Improve Customers' Trust

question 28

Essay

The purpose of the ________ is to improve customers' trust in e-commerce,especially when it comes to online payments,and to increase the Web security of online merchants.

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Definitions:

Primacy of Affect

The theory that emotional responses can occur before detailed processing and cognitive appraisal of a stimulus, suggesting emotions have priority in perception.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

False Heartbeat Feedback

An experimental technique where participants are given inaccurate feedback about their heartbeat, used to study interoception and psychological responses.

Contraprepared Learning

A concept suggesting that certain behaviors or responses are biologically more difficult to learn or condition in certain species.