Two Key Factors Limiting the Use of Personalization to More

question 35

Multiple Choice

Two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:

• A)matching profiles with product offerings and delivering those offerings.
• B)communication costs and filtering costs.
• C)privacy and trust issues.
• D)lack of customer loyalty and service customization costs.

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Definitions:

Masculinity/Femininity

Societal attributes, behaviors, and roles associated with being male or female, highlighting the distinctions and expectations placed upon genders.

Gender Roles

Societal norms dictating the behaviors, activities, and attributes considered appropriate for men and women based on their sex.

Mores

Social norms that are widely observed and have great moral significance within a particular society.

Convention

A formal meeting or assembly of people with a common interest, often for discussion or promoting ideas and projects.