All of the Following Describe Click-Through Rate Except

question 59

Multiple Choice

All of the following describe click-through rate except:

• A)It is the ratio between the number of clicks on a banner ad and the number of times it is seen by viewers.
• B)It is a request for data from a Web page or file.
• C)It measures the success of a banner in attracting visitors to click on the ad.
• D)It may be less than or equal to the conversion rate.

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Definitions:

α

In statistics, α (alpha) typically represents the level of significance, the probability of rejecting the null hypothesis when it is actually true.

Null Hypothesis

A hypothesis that assumes no statistical significance exists in a set of given observations and that any observed difference is due to chance.

T = 1.965

A specific value often used in statistical analysis, particularly in hypothesis testing, where it represents a critical value in a t-distribution.

Critical Value

A point on the test distribution that is compared with the test statistic to decide whether to reject the null hypothesis.