Procter & Gamble (P&G)used the Internet in the New Product

question 20

Multiple Choice

Procter & Gamble (P&G) used the Internet in the new product development of Whitestrips,a teeth-brightening product.Based on this experience,P&G:

• A)decided to add Internet research to its traditional marketing test model.
• B)could not determine the target market segments for the Whitestrips.
• C)learned that the cost of online surveys was about the same as similarly sized telephone surveys,but online surveys expedited research considerably.
• D)reduced the time-to-market from concept to market launch by approximately two years.