Describe and Explain the Four Key Components for Staving Off

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The Answer is According to Zig Ziglar,the four key components for staving off customer complacency are recency,frequency,potency,and recommendation.
(1)Recency: Be among the people your customers have seen in the past few days.Do this through magnetic business cards on their file cabinet,a phone call or e-mail to make sure they have everything they need,or a thank-you note saying that you appreciate their business.
(2)Frequency: To make recency work,you have to stay in touch with customers on a frequent basis.This might be on a quarterly,monthly or even on a daily basis if that is how often customers buy from you.All forms of contact count here-visits,phone calls,e-mails,newsletters,business letters,and so on.
(3)Potency: When you contact customers,your message has to remind them that your firm values their business.A potent message is one that is remembered,and remembered for the right reasons.
(4)Recommendation: Making clear recommendations that can help your customers provides a memorable way to show that you think about,understand,and care about your customers and their business.

Describe and Explain the Four Key Components for Staving Off

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