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Promotion can create a differential advantage,although more likely it will be the means by which you convey this advantage to the customers.
Lessor
The party in a lease agreement who owns the property and grants the right of use to another party, called the lessee, in exchange for payment.
Contractual Remedies
Legal means available to a party under a contract to enforce its rights or compensate for the other party's breach.
Punitive Damages
Monetary compensation awarded to a plaintiff, over and above actual damages, intended to punish the defendant and deter future similar acts.
Breaching Party
The individual or entity that violates the terms of a contract or legal agreement.
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