Simulate Strategy While Teaching Strategy at ABC University, Jessica Developed an Interactive

question 15

Multiple Choice

Simulate Strategy
While teaching strategy at ABC University, Jessica developed an interactive strategy simulation game to teach and reinforce the strategy concept to students in her class. She saw that students were able to grasp the concepts much better playing the game, rather than from reading the book. Jessica tinkered with the game for two years in her class to perfect it and remove the glitches. Her thought was that if her students were learning more efficiently with this game, then could other students at other universities benefit as well? The result was the launch of Simulate Strategy, Inc.

-If Jessica places an advertisement in "Chronicle of Higher Education," a leading publication for University professors about her product with her e-mail and contact information,it can be described as

• A)guerilla marketing.
• B)telemarketing.
• C)direct sales.
• D)direct response advertising.

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Definitions:

Hobsbawm

Eric J. Hobsbawm, a British historian known for his extensive work on the history of the 19th and 20th centuries, particularly on revolutions, the industrial age, and nation-building.

Great Depression

A severe worldwide economic depression that took place mostly during the 1930s, beginning in the United States.

Racism

Racism is the belief that a visible characteristic of a group, such as skin color, indicates group inferiority and justifies discrimination.

Poverty

A state or condition in which a person or community lacks the financial resources and essentials for a minimum standard of living.