Which of the Following Is the Cheapest Form of Direct

question 23

Multiple Choice

Which of the following is the cheapest form of direct response advertising?

• A)Billboard
• B)Radio,30-second spot
• C)Magazine newsweekly,4-color page
• D)Newspaper daily,1/3 black and white page

---

Definitions:

Monthly Payment

The specific amount of money paid each month, typically used in the context of loans, that includes both principal and interest.

Principal

The balance, or amount of money, in an account, or amount borrowed.

Interest

The cost of borrowing money or the payment received for lending money, usually expressed as a percentage of the principal.

Credit Card Statement

An accounting of the credits and debits in the form of a monthly report sent to a credit card holder.