Small Business Owners' Unique Selling Points That Will Be Used

question 95

Multiple Choice

Small business owners' unique selling points that will be used to differentiate their products and/or services from those of the competition refers to their

• A)press kits.
• B)value proposition.
• C)trendiness.
• D)segmentation.

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Definitions:

Line Positions

Roles in an organization that are directly involved in the core business operations, such as production and sales.

Authority

The power or right granted to an individual or organization to make decisions, give orders, and enforce obedience.

Market Share

The portion of a market controlled by a particular company or product, expressed as a percentage of total sales in that market.

Channel Members

Businesses or individuals that participate in the distribution channel, performing functions that add value in moving a product from the manufacturer to the customer.