Examlex
For an existing business
Normal Distribution
A bell-shaped frequency distribution curve where most occurrences take place in the middle of the range and taper off symmetrically towards extremes.
Marlowe-Crowne Scale
A psychological questionnaire measuring social desirability bias, indicating how much people's responses are influenced by wanting to be perceived favorably.
Internal Reliability
A measure of the consistency of responses across items within a test or survey.
Triangulation
Using different research methods to answer the same question, in order to be more certain of the answer.
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