There Is Much a Small Business Can Do to Create

question 10

Multiple Choice

There is much a small business can do to create memorable images and advertising for itself,and it does not need expensive television ads to do it.Which element of SCAMPER is being referred to here?

• A)Magnify
• B)Substitute
• C)Combine
• D)Put to other use

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Definitions:

Labeling

The process of identifying and naming behaviors, conditions, or phenomena, often leading to the categorization or stigmatization of individuals within societal contexts.

William McDougall

A British psychologist and one of the founding figures of social psychology, known for his work on instinct and the social nature of human beings.

Instincts

are innate, typically fixed patterns of behavior in animals and humans that are responses to specific stimuli and serve survival and reproductive purposes.

Cognition

Refers to the mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.