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What Is Sustainable Entrepreneurship? What Can Entrepreneurs Do to Manage

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Essay

What is sustainable entrepreneurship? What can entrepreneurs do to manage their firm's impact on the environment?


Definitions:

Elastic Demand

A situation in the market where the desire for a product or service sharply varies with the adjustments in its cost.

Price Discrimination

The practice of charging different people or groups of people different prices that are not cost justified.

Perfect Price Discrimination

A pricing strategy where a seller charges the maximum possible price to each customer based on their willingness to pay, capturing all consumer surplus as profit.

Consumer Surplus

The discrepancy between what consumers are prepared and able to spend on a product or service and the actual amount they end up paying.

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