Which of the Following Is the Best Strategy for Silken

question 19

Multiple Choice

Which of the following is the best strategy for Silken Glow to follow to retain market share for the short term?

• A) Show how easy the shaver is to use.
• B) Show how well the shaver co-exists with other products the customer owns.
• C) Advertise how the shaver makes women's lives better.
• D) Offer a coupon or rebate with every pack of the shaver.

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Definitions:

Intangible Asset

Assets that are not physical in nature, including goodwill, software, and licensing agreements, valuable to a company's operations.

Lease Agreement

A contract outlining the terms under which one party agrees to rent property owned by another party.

Customer List

An asset consisting of the information about customers that a business uses for marketing, sales, and other strategic purposes.

Database

A systematic collection of data, organized so that it can easily be accessed, managed, and updated.