Skygull,Inc

question 51

Multiple Choice

Skygull,Inc.is planning to launch a new generation of cell phones.Being the first entrant in this market makes it difficult for the company to decide the means to reach its potential customers,the advertising medium to use,and the optimum price for each cell phone.Skygull,Inc.can best tackle this problem by conducting a(n) _____.

• A) social audit
• B) variance analysis
• C) operational benchmarking
• D) marketing research

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Definitions:

Effective Pitch

A persuasive presentation or proposal designed to gain approval, support, or investment.

Media Outlet

A publication or broadcast program that disseminates news, information, or entertainment to the public.

Story's Relevance

The significance or importance of a narrative or event to a particular audience or context.

Kurt Lewin

A pioneer in social, organizational, and applied psychology in the early 20th century, known for his leadership styles and the change management model.