If Business Owners Track Sales by Purchase Basis

question 92

Multiple Choice

If business owners track sales by purchase basis:

• A) they can minimize the cognitive dissonance experienced by their customers.
• B) they can predict the performance of their competitors.
• C) they can easily decide which marketing efforts to continue.
• D) they can find the defects in their products.

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Definitions:

Content Validity

The extent to which a test measures all aspects of the concept it intends to measure.

Face Validity

The extent to which a test or measure appears to be valid on the surface, based on subjective judgment.

Concurrent Validity

The degree to which the results of a particular test correlate with those of a previously established test or measure, assessed at the same time.

Discriminant Validity

The extent to which a measure does not correlate with other variables from which it is theoretically supposed to differ.