In _____,An Advertisement Is Placed in a Magazine,newspaper,radio,billboard,or Television and Includes

question 87

Multiple Choice

In _____,an advertisement is placed in a magazine,newspaper,radio,billboard,or television and includes an order blank with a phone number,e-mail,or snail-mail address,using which customers can place immediate orders.

• A) telemarketing
• B) direct response advertising
• C) guerilla marketing
• D) direct selling

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Definitions:

Utility Function

A mathematical representation of how individuals rank preferences or choices from highest to lowest.

Equal Amounts

Identical quantities or measures of something, having the same value or size.

Utility Function

A representation of a consumer's preferences, indicating the level of satisfaction derived from various bundles of goods and services.

Units of X

Specific measures or quantities of a given variable or product X.