Examlex
Which of the following forms of direct response advertising allows very specific targeting and is appropriate for business-to-business selling?
Deposit Made
A payment made in advance for goods or services that are to be received in the future, often recorded as an asset on the balance sheet.
Postdated Cheques
Cheques written with a future date and not valid until that date, often used to manage cash flows.
Stale-dated Cheques
Cheques that have not been cashed or deposited within a specified time, often six months, rendering them invalid.
Balance Per Books
The account balance according to the company's accounting records, not necessarily reflecting bank or third-party records.
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