In the Context of a Business Plan,a Firm's Responsiveness to Customers

question 88

True/False

In the context of a business plan,a firm's responsiveness to customers is a key concern of bankers.

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Definitions:

Brand's Appeal

is the attractive quality or feature of a brand that draws consumers towards it, influencing their perception and purchase decisions.

Communicate

The act of conveying information or expressing ideas and feelings through verbal or nonverbal means.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.