_____ Advertisements Provide Both Geographic and Demographic Segmentation with a Highly

question 33

Multiple Choice

_____ advertisements provide both geographic and demographic segmentation with a highly distracted audience.

• A) Television
• B) Radio
• C) Magazine
• D) Newspaper

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Definitions:

Conative Function

One of Jakobson’s semiotic functions. Establishes the sender’s expectations of the receiver or what the receiver is expected to do as a result of receiving the message.

Sender's Expectations

Sender's expectations refer to the anticipations or assumptions held by the initiator of a communication about how the message will be received and understood by others.

Qualitative Analyses

Non-numerical examination and interpretation of observations, for the purpose of discovering underlying meanings and patterns of relationships.

Documented Interaction

An interaction between individuals or groups that has been recorded or written down for evidence or reference.