While Teaching Strategy at Farrell University,Jessica Developed an Interactive Strategy-Simulation

question 74

Multiple Choice

While teaching strategy at Farrell University,Jessica developed an interactive strategy-simulation game to inculcate the concept of strategy to her students.She found that they were able to grasp the concept much better from the game rather than from reading books.For two years Jessica used the game to teach students.Eventually she removed possible glitches and perfected the game.She wanted students at other universities to benefit from the simulation.The result was the launch of Simulate Strategy,Inc.Jessica places an advertisement about her product with her e-mail and contact information in the "Chronicle of Higher Education," a leading publication for University professors.Which of the following marketing strategies exemplifies this scenario?

• A) Guerilla marketing
• B) Telemarketing
• C) Direct sales
• D) Direct response advertising

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Definitions:

Trend Analysis

The process of comparing business data over time to identify any consistent results or trends that can be used to make business predictions.

Skills Inventory

A comprehensive list or database of the skills and competencies that employees possess within an organization, aiding in workforce planning and development.

Markov Analysis

A statistical technique used to predict the future behavior of a system or process based on its current state and known probabilities of various outcomes.

Horizontal Fit

Refers to the alignment between an individual's skills and interests and the job requirements or the compatibility between various HR practices within an organization.