_____ Uses Creative and Relatively Inexpensive Ways Such as Door-Knob

question 41

Multiple Choice

_____ uses creative and relatively inexpensive ways such as door-knob hangers,T-shirts,balloons,flyers under windshield wipers to reach customers.

• A) Direct mail
• B) Guerilla marketing
• C) Telemarketing
• D) Direct sales

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Definitions:

External Attributions

The process of attributing the cause of one's own or others' behavior to external factors, such as the situation or other people, rather than to internal characteristics.

Self-Affirmation Theory

The idea that people respond less defensively to threats to one aspect of themselves if they think about another valued aspect of themselves.

Praise Themselves

The act of expressing approval or admiration for one's own achievements or qualities.

Defensive Responses

Behaviors or emotional reactions aimed at protecting oneself from perceived threats or criticism.