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It is nearly impossible to design a message that will appeal universally or to find media that will reach all consumers.
TV Violence
The depiction of violent acts on television programming, which may influence viewer perceptions and behavior.
Violent Behaviour
Actions that involve force or the threat of force to harm others.
Testable Hypothesis
A statement about the world that can be verified or discredited through empirical observation or experimentation.
Dependent Variable
The variable in an experiment that is expected to change as a result of manipulations made to the independent variable.
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