When It Comes to Promoting a Small Business That Is

question 4

Multiple Choice

When it comes to promoting a small business that is just starting out,spreading the news by _____ is the surest way to build a client base.

• A) word-of-mouth
• B) full-scale advertising
• C) personal selling
• D) sales promotion

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Definitions:

Trade-In Allowance

The amount a seller credits to a buyer when the buyer returns a previously purchased item as part of the payment for a new item.

Patents

Legal documents granting an inventor exclusive rights to produce, use, and sell an invention for a certain period of time.

Amortized

Gradual reduction of a debt over a period of time through regular payments, which may include portions of both principal and interest.

Fully Depreciated

The status of an asset after its cost has been completely allocated over its useful life, leaving it with no book value.